There are some basic rules when posting links and most people break them purely by mistake, giving them poor results and lots of frustration.
You find links everywhere, on all the social networking sites, on primary web sites, and in emails. There are links with no explanation about where they go and what the benefits of clicking on the link would be. They scare me. Have you ever clicked on a link and your anti-virus software screams out, "Warning!"? I have, so when I come upon a link that I do not trust I just do not click on it- ever.
So if you are someone who sends out links and you want a higher click through rate just follow these steps:
· Make sure the person you are asking to click on the link knows who you are. You do not have to include your resume, just some basics, and a picture or video will go a long way here. If you look and sound trustworthy you have radically increased your chances they will click your link.
· Tell them where the link will take them and what they will find there. Take away the fear of the unknown. Write out a description of what they will see, or tell them in a video. Remember, they want to know what benefit they can expect by investing their time, what will it do for them?
· Give your potential visitor an idea of how much time they are going to need to invest. If the link you are posting is sending them to an article, tell them how many words or pages the article is. If it is a video, tell them how many minutes it runs.
· If you are sending them to see something deep in your site, do not send them to your landing page and hope they can figure out how to find what they want. Give them a URL of the exact page you want them to see.
If you were to click on a link that promised you a review of the newest technical marvel from Apple and you wound up on their landing page and could not easily see how to get to the specific info you want, what would you do? Leave? Since you do not want your visitor to leave, send them a link to exactly what they want to see- one click and you take them right there!
· If you are in the habit of using URL shorteners, and there are many free services just a search away, do not overuse them. If that internal page on your site has a URL a mile long that looks intimidating in print, shorten it. If you send out a tweet, shorten it if you can not get your message out because the full URL is too long. But if you have a URL that is very descriptive like MakeGobsofMoney.com or PhilStoneIsaGreatGuy.com, try to use the full URL as the link you post- even on Twitter.
These tips on posting links are so simple you would expect never to need to write them out, but people are making mistakes with the way they are posting links everywhere.
Posting Links
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