Most website owners are familiar with search engine optimization and they know the importance of backlinks. Off-page SEO is important to get on the top of search results. The SEO activities are usually focused on opportunities to get as many backlinks as possible. However, website promotion is more than just getting backlinks. It is about introducing solutions to the world.
Getting backlinks to increase page authority is usually much simpler than raising awareness about the solutions you provide on your website. The purpose of promotion is to describe problems people have and direct them to your site where you provide solutions for these problems. There are many ways where you can write about almost any topic and usually such places also provide an opportunity to include backlinks to your site.
One of the most popular methods to promote products, services or websites is article marketing. You can write short articles (about 400 words) about popular topics related to solutions on your site. Such articles can be published at many article directories. You only need to take care about few directory rules that must be respected. If you carefully select article title and optimize the article for few relevant keywords it may happen that this article will be present in search results for these keywords. This means that people searching for a solution may end reading your article which will propose a solution that can be found at your website.
Another possibility is to write and publish press releases. This is a special article that addresses one product or particular set of problems and solutions. Usually you create press releases after the launch of a new product or service, but you can use them also at other opportunities.
A very popular method for website promotion is by using sites like Twitter and Facebook. At Twitter you can get followers that are interested in your tweets and Facebook is an excellent platform to create fan groups where you can promote your website and products. Another popular method for promotion is to use supporting blogs where you can discuss various topics.
In any case you should not focus only on backlinks--quality articles about problems people have are a very effective way to bring visitors to your site. Having optimized pages is important to get free traffic from search engines. However, equally important is to have information about the website at relevant places to get visitors that need solutions you provide.
My First Website - Promotion
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