When preparing your business placement with Google Places, it is vital that all fields such as photos and keyword categories are used. Google provides commonly used keyword categories but, other more directed keywords, can be used to better describe your type of business.
One of the most important factors in how high a website ranks in a search engine index is in the number and quality of something called "Backlinks". A Backlink is simply a link from another site to your website. Google Places does not use Backlinks but something called "citations" which mention information about your website in different directories on the web and, the more prestigious the directory, the better for your ranking.
Google uses citations to cross check and validate that your business is legitimate and that it exists at this geographic location. The more cross references Google finds within other directories and local search engines, the more relevant your site will be considered.
Here are some popular directories to use for citations:
Localeze Super Pages Yahoo Local infoUSA Insider Pages Yellowpages Bing Local Yelp
For fee services also exist on the web who will assist in placing your business listing on a large number of directories and forums.
Reviews of your site and products or services are also very helpful in obtaining high rankings in Google Places. New business entities can obtain, for a fee, independent reviews from different services on the web.
Lastly, video marketing is becoming very popular and Google puts a high priority on relevant footage and it has been reported that actual audio narration of the video might help to achieve a higher ranking not only with You Tube but with Google Places.
How to Rise to the Top of Google Places
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