Ok, so I might be a little radical here, but I'm going to go ahead and argue that Twitter is more of a quantity game than it is a quality game. That's not to say that you don't want targeted Twitter followers. I wouldn't have written this post otherwise.
In any case, I can't think of any negative effects to having a whole bunch of followers on Twitter. It doesn't cost you anything to have more followers like it does to have a larger email list. Just make sure you follow back the people you want to connect with so they can DM you. Otherwise you're missing out on a big advantage of Twitter.
With that being said you'll still want to go try to get targeted followers so I'm not going to talk about followback lists or auto adding tools or anything like that. I'm talking about getting legit followers that want to listen to you. Many of them will happen naturally, but some you will have to seek out.
Keep in mind throughout this list that according to Dan Zarrella of Hubspot, and the author of the Social Media Marketing Book you want to try to keep your follower count higher than your following count. Data shows that people are less likely to follow you if you have more than a 1:1 following to follower ratio.
Typically people won't follow you back after 3 days. To find the people who aren't following you check backlink to your website, and benefit from the retweeting of your article. Just make sure you get your Twitter name added to the post with a link to follow you if you're going to do it for free.
Maybe down the road they will guest blog for you in return.
Follow these 17 tips (or at least a few of them) and you'll be sure to have tons of targeted twitter followers than love to read your content. Knowing how to leverage social media to get traffic to your website is an incredible advantage over your competitors.
How to Get More Targeted Twitter Followers - 17 Killer Ways to Increase Your Twitter Following
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