How to Write the Best Press Release to Increase Visibility

Press release submission is a popular phenomenon nowadays to increase PR quotient of any organization (small, medium or big). However, writing PR for maximum benefits is not less than an art. One has to learn all the essentials of this art in order to produce best results from the PR written by them.

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This article outlines some of the best strategies for writing an effective release. What should be included in a press release and what should be focused to increase viewership for a specific news release during the PR writing process? Both these aspects are covered in this article. People can enhance the quality of their News releases and enhance their sales and revenues coming.

Best Tips For Writing Effective PR

To produce an appealing and attentive news release, writers should keep their focus on usability, readability and potential customer segment. PR written by keeping following guidelines in consideration great for attractive viewership:

1. Newsworthy Contents - Make your writings newsworthy; write PR only if you have any news or announcement to make to targeted audience. Writing and submitting News releases without newsworthy contents/topic may harm existing reputation of organization.

2. Maintain News Flow - It is advisable to write news releases exactly like a piece of news. It should be aimed at making news informative for potential readers. In other words, the news releases should not be advertising products or services directly. Including promotional content is OK, but only in acceptable format. To confirm this, it is advisable to consult PR experts.

3. Grammar & Spelling - The news release sending out to public should be error free. It should not have any grammar or spelling mistakes. It annoys readers and results in loosing important set of viewers and customers. Therefore, it is always important to check the grammar and spelling of Releases using inbuilt grammar and spell check utility offered by popular word processing software applications.

4. Right PR Format - Apart from all the aforementioned things, people also need to make their PR according to the proper format containing a headline, the summary, dateline, main text (in proper news flow), author info, and author's contact information.

If all the tips stated above are being followed then one can expect to have a perfect news release ready for submission to the top PR distribution website. A well written PR can guarantee viewership and organic traffic diversion to the intended website.

How to Write the Best Press Release to Increase Visibility

How to Submit Your Site Map to Google, Yahoo! and MSN

XML Sitemaps are an easy way for webmasters to tell search engines about pages on their site that may be crawled by their robots.

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A typical XML Sitemap file lists each URL, together with information about when it was last updated, how often it normally changes, and how important it is, relative to other pages in the site). This helps search engines to more intelligently crawl your site.

In November 2006, Google, Yahoo! and MSN joined forces to support a new industry standard for sitemaps: Sitemaps 0.90. As long as webmasters follow the protocol, they can ensure their sites are fully and consistently indexed across all the major search engines (a real step forward). This article is important for all those with missing or poorly ranked pages.

The official site for the joint venture is at sitemaps.org and contains a lot of info about the new standard and it's syntax. What the site singularly fails to do is explain correctly how to submit your sitemap to the big three! The format suggested on the site of:

search-engine-url/ping?sitemap=your sitemap_url

does not currently work at any of the three sites! Until it does, this short article provides instructions for how to (a) create your sitemap and (b) how to submit to each of the three main search engines...

Creating your Sitemap

Some hosting providers (for example 1and1) provide utilities via their web control panel, to create your sitemap, so you should always check with your provider first. If this service is not available, then make a visit to xml-sitemaps.com and enter your site URL into the generator box. Copy-and-paste the resulting sitemap into notepad, then save-and-upload to your site with the file name: sitemap.xml

If you want to validate the XML prior to uploading to the search engines (useful if you have made any manual amendments), look at the XML validator (at the same site) where you can put in the URL of your sitemap and check it against the standard.

Submit sitemap to MSN

MSN have yet to implement a formal interface for Sitemap submission (as at July 2007). To monitor the situation, please visit (from time to time) the MSN Official Livesearch Blog (where where future announcements are likely to be found).

Whilst MSN have yet to implement a front door, there is a recognised back door for submitting your sitemap to the MSN Search index; namely moreover.com! You should use the following syntax directly in your browser URL box:

[http://api.moreover.com/ping?u=http://yourdomain.com/yoursitemap.xml]

Since February 2005, moreover.com have been the official provider of RSS feeds to the myMSN portal (see press release) and reliable evidence suggests that submission to Moreover will result in MSN spidering your pages within 2-3 weeks.

Note that, whilst MSN still do not support direct submission, they do suggest on their blog that you add a reference to your Sitemap into your robots.txt file (something now supported by sitemaps.org). For example:

User-agent: * Sitemap: [http://www.yourdomain.com/sitemap.xml] Disallow: /cgi-bin/

This would tell MSN (and all other engines) to crawl your sitemap file but not to crawl your cgi-bin directory. For more info on how to implement a robots.txt file (in the root of your site webserver) please visit: http://www.robotstxt.org

Submit sitemap to Google

Google originally developed the XML schema for sitemaps and have developed a dedicated portal for webmasters, from where you can submit your sitemap:

google.com/webmasters/

First, you need to tell Google all the sites you own, then verfiy that you indeed own them. The verifiaction is achieved by adding a metatag between the head tags on your site homepage. The syntax for the tag is as follows:

There are full instructions on how to do this on the Google site.

Submit sitemap to Yahoo

Yahoo follows a similar approach to Google. Again, there is a dedicated sevice for webmasters (Yahoo! Site Explorer) and a procedure for verifying your ownsership of the site. First go to:

siteexplorer.search.yahoo.com/

Add a site, then click on the verification button. You can then download a verfication key html file - which you will need to upload to the root directory of your webserver. Then you can return to Site Explorer and tell Yahoo to start authentication. This will take up to 24 hours. At the same time you can also add your sitemap by clicking on the manage button and then adding the sitemap as a feed.

Submit sitemap to Ask

Ask follows a simpler approach to the other three. To submit you sitemap, you simply enter a ping URL, followed by the full URL of where your sitemap is located:

http://submissions.ask.com/ping?sitemap=http%3A//www.yourdomain.com/sitemap.xml

After clicking return, you will get a reassuring message from Ask that they have received your submission. Very neat!

How to Submit Your Site Map to Google, Yahoo! and MSN

The Extreme Power of Edu Backlinks

You may or may not know that the foundation of search engine optimization is link building. Google and the other engines will love you site if you can get backlinks from other sites that point to your site.

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It tells the search engines that your site must be good if so many other websites are pointing to your site. Many people in the internet marketing world understand that there is one type of backlink that stands head and shoulders above any other type of backlink.

What type of backlinks you ask? Education backlinks better known as .edu backlinks.

Why do the search engines regard edu backlinks as the best on the internet? Great question. .edu backlinks are the most trusted links on the internet because they are from colleges and universities. In the mind of the search engine spiders an education website does not link to just any website, they only link to websites that really have something to offer.

There is a problem with most edu backlinks though. Most education websites now use the nofollow tag with any external link that goes away from their site. They know that there are people out there that will try and exploit their websites because they know that the links they provide to websites are the most powerful for the obvious reasons discussed above.

The nofollow tag basically tells the search engines not to count the backlink on the education website because they might be trying to exploit the education website. Now because of the nofollow tag that is used for most .edu backlinks most marketers don't even bother with trying to get them anymore.

But there are some education websites that can provide .edu backlinks to a website that do not use the nofollow tag, these are the websites that internet marketers can still use to gain some very big love the Google and the other search engines.

There are actually people on the internet that work with education websites that will help you get dofollow edu backlinks but it typically costs money for these backlinks. However it should be realized that the cost is normally worth it if used with a solid backliking strategy.

If you ever get the chance to get a dofollow edu backlink from an education website jump on it if you can afford it. It could make all the difference to your search engine optimization efforts.

The Extreme Power of Edu Backlinks

Article Marketing Campaign Evaluation Strategies

Reviewing your online marketing campaign is a crucial aspect of assessing your online business success. This article will seek to advice on best way of telling whether your article marketing strategy is really working or not. In most occasions, internet business people find it hard to know which indicators really tell whether they are on the right track when it comes to article marketing campaign.

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There are several indicators to look at and some include link popularity increase, article views or the amount of visitors generated from your articles. Rather than get mixed up and wonder; which are the best pointers to consider when gauging your marketing campaign success; this is what you should do.

The best approach is to be periodically (once a month would be appropriate) gathering the statistics of the following indicators.

a. Your link popularity increase using tools like linkpopularity.com
b. check backlinks, online traffic and a higher page ranking. This is mainly because search engines take about three to six months to Crawl and register new links leading back to your website/blog.

Harness more compelling internet Marketing Campaign tips by following the links below and enhance your online promotion experience.

Article Marketing Campaign Evaluation Strategies

Hidden Keys to Income Generation Through the Internet

The idea of income generation over the internet is not new. Thousands of people are plunging into the internet everyday with hope of making a quick kill online. By virtue of being a global covering web, its potential for income generation is also growing day in day out.

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But, is it that easy for anyone to succeed in online income generation as easily as it sounds? The answer is a resounding NO! If it was that easy, we could be having new millionaires every day. For one to succeed in any venture there is need to be equipped with relevant knowledge in the field of desire. One needs to be an apt reader with a great thirst for knowledge in the particular field of income generation you long to succeed in. The principles learnt need to be applied precisely and patiently, taking time to check and counter check to ensure that every step is implemented correctly.

You also need to avoid jumping from one program to another. Once you have settled on an income generating idea, you need to be FOCUSed:

F - Follow

O - One

C - Course

U - Until

S - Successful

Hoping from one course to another will waste your energy and lead you to frustration. You will waste resources and time and success my take a long while to come.

Apart from the traditional internet marketing income generation method, there are other unexploited income generation techniques:

Become a free lancer. There are various online free lancer platforms where people are willing to employ your talent to your benefit. You can write articles, design websites, blogging, offer professional services, interpret languages, typing and transcription services...the list is endless. Try Guru.com and try one. Trade on forex or stocks online. If you take time to learn the push buttons, you can make a good honest income online trading on forex or stocks. The beauty of the internet is that you can access all the stocks in the global market from the wall street in the US to Japan stock exchange with just an internet connected computer from anywhere in the world. You need a good broker and e-wallets and you take off! Invest in high yield investment programs (HYIP). This is another largely unexploited income generating platform you can take advantage of. However, you must take time to research to find the genuine HYIPs because there are many scams out there. With a good investment strategy, you can invest in several programs at a time. If you lose out on one, you can gain from the others.

Having multiple income generation streams is the key to success. Follow the FOCUS rule carefully. Work on each strategy until successful. You will gradually have multiple streams of income and you will gain the financial independence you so badly desire.

Hidden Keys to Income Generation Through the Internet

What You Have To Know About A Social Bookmarking Service

Social bookmarking service is starting to become an in-demand service because social bookmarking is a powerful tool in advertising an internet site. However, dealing with all those social bookmarking websites is very time-consuming and downloading all of the toolbars is madness and that is where the bookmarking service is very useful.

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Social bookmarking is a web-based service in which users can create and store links. It is an effective social media tool that has become the most sought after internet marketing service in order to increase the existence of one's website in an attempt to boost the traffic and make a lot more product sales for the internet business. It is an increasingly common approach to identify, categorize, position, and also share Internet resources. Although web browsers have the ability to bookmark pages, those links are tied to that browser/computer. Social bookmarking, however, is tied to a web-based account, which can be publicly or privately accessible. Depending on the viewing properties as well as tags/categorization, these types of bookmarks can be shared and discovered by others. It is a way to share news, websites, and even more with a much wider audience. It also allows for the users to tag the sites with relevant keywords to be able to store them at a particular easily accessible location.

Google and other major search engines have made the decision to go content-centric; the more places you have your articles, the more traffic you yield. Submitting your site manually to social bookmarking sites such as Digg, StumbleUpon.com, Reddit.com, and del.icio.us will ensure a heavier volume of relevant traffic. And also, considered a better substitute for submitting a site on blogs, social bookmarking is a simple, convenient and hassle-free means of making sure that your site is noticed and marketed in the right circle. While these social bookmarking sites offer a fantastic resource for browsing, they also offer an opportunity to generate one-way backlinks. A number of these websites have a high Page Rank (PR) - this means they carry more authority and, therefore, more weight is handed down through the backlink to your site. All of these is invaluable in helping your site rise to the top of Google along with other search engines.

Social bookmarking paves the way to brand new means of arranging information and categorizing sources. The maker of a bookmark assigns tags to each resource, providing a user-directed, "amateur" way of classifying information. Because these services indicate who made each bookmark and provide access to that individual's other bookmarked sources, users can easily make social relationships with other people engaged in just about any topic. Users could also see how many people have utilized a tag and search for all resources which have been assigned that tag. In this way, the community of users as time passes will create a unique structure of keywords to the resources - something that has come to be known as a "folksonomy".

With social bookmarking service, not only can you store your favorite sites and send them to friends and family, but you could also check out what other individuals have found fascinating enough to tag. Most sites allow you to browse through the items based on most widely used, recently added, or belonging to a certain category for example shopping, technology, politics, blogging, news, sports, and so on.

What You Have To Know About A Social Bookmarking Service

9 Tips to Drive Tons of Traffic to Your HubPages

Using HubPages as part of your online promotion plan can bring you lots of exposure and loads of quality traffic. There is an art to creating highly trafficked Hubs. Here are nine tips to help you create extremely popular hub pages that will receive a ton of traffic.

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Optimize your Hub - Whatever keyword combination you might be targeting, be sure to use them in the title of your article, sub-headings and throughout the body of the article. Group all your articles - Organizing your articles into groups can help drive more traffic to all your HubPages. An arrow at the bottom of your hub page will direct visitors to your next article Incorporate Hub Page Feeds - You can set up a hub page feed to include around eight articles. Including a hub page feed in your article will encourage your readers to check out more of your articles. When you finish, submit and ping your RSS Feed. Search for active RSS Directories to help you promote your RSS feeds. This should bring you a steady flow of traffic in time Incorporate Hub feeds in your blog - You can drive more traffic to your HubPage through a blog if you have one. Visitors to your blog will be able to view your hub page articles and click through to it. Bookmark it - Bookmark it using the 'share it' button or by manually submitting it to other social bookmarking sites like Stumbleupon, Digg, Furl, Delicious etc. Alternatively you can use a free service like Onlywire to submit your hub page to multiple social sites. This helps others find your hub pages outside of the hubber community and ensures a steady stream of visitors. Spread the word - Submit your hub page to all the major search engines and also add links to it from your profile pages on Myspace, Facebook etc. Email your friends after adding HubPage links to your profile. Link it - Link to your Hub from other articles, websites or blogs. Link internally to other Hubs from within your article body Update it - Update your Hub frequently. Aim for updating it about once a week. This helps improve your page ranking in search engine results, keeps your content fresh and draw in more traffic. You can do this very easily in just a few minutes by editing a couple of lines, adding more visuals or incorporating more videos and even putting in a few more links. Mimic successful hubbers - Learn from successful hubbers. Browse through hubs that have a score of 90 and above and find out what they are doing right.

These are not the only tips that you can use, there are literally hundreds of things you can do to drive traffic to your HubPage, however this list will get you the most amount of traffic in the shortest period of time.

9 Tips to Drive Tons of Traffic to Your HubPages